Usama Bin Safdar

Profile

Web Developer and Technical Search Engine Optimization (SEO) specialist with 5+ years of experience building and optimizing WordPress/Elementor websites and executing full-funnel on-page and technical SEO programs. Skilled in SEMrush and Ahrefs for keyword research, competitor backlink analysis, and site audits, with hands-on expertise in Core Web Vitals optimization, schema and structured data, DNS/email authentication (SPF, DKIM, DMARC), analytics integration (GA4, Search Console, Tag Manager), and website security and backups. Comfortable leveraging AI tools (Claude, ChatGPT) to accelerate page structuring, content development, and SEO workflows. Currently leads SEO and web development delivery as Team Lead after progressing through Senior SEO Analyst and Web Developer roles.

Core Skills

WordPress & Development: WordPress development, Elementor page builder, responsive design, theme/plugin configuration, site migrations

SEO Tools: SEMrush, Ahrefs, Ubersuggest — keyword research, keyword mapping, competitor backlink analysis, site audits

Technical SEO: On-page optimization, metadata & heading structure, internal linking, sitemaps, robots.txt, LLM.txt / AI-crawling directives, schema & JSON-LD structured data, indexation troubleshooting

Performance: Core Web Vitals optimization, PageSpeed Insights, site speed tuning (desktop & mobile)

Analytics & Tracking: Google Analytics (GA4), Google Search Console, Google Tag Manager, conversion event setup

Infrastructure & Security: DNS configuration, SPF/DKIM/DMARC, cPanel/hosting management, firewalls, authentication protocols, automated backups

Link Building: Backlink strategy & directory profiles, toxic link identification and disavow (Google Search Console)

Automation & Dev: Python, Node.js, Playwright, SQLite — building automation tools for SEO and content workflows

AI Tools: Claude, ChatGPT — used for page structuring, content development, and SEO workflow acceleration

Professional Experience

Team Lead — SEO & Web Development 2023 – Present

Kash Digital Marketing (SMC-Pvt.) Ltd | Remote

Build and maintain 150+ WordPress/Elementor sites across international markets — architecture, on-page SEO, and page speed handled end-to-end, sustaining Core Web Vitals scores that hold up under real traffic.
Own technical SEO configuration across managed properties: sitemaps, robots.txt, schema/JSON-LD, and AI-crawling directives (LLM.txt) — kept several confidential client sites stable through multiple Google core updates without a ranking collapse.
Run keyword research and competitor backlink analysis in SEMrush, Ahrefs, and Ubersuggest across 4+ international markets, translating findings into keyword-mapping templates and audit fixes that resolve crawl, indexing, and structured-data errors.
Build backlinks and directory profiles, and disavow toxic/spammy links via Google Search Console, to protect and grow domain authority across 24+ countries.
Integrate and maintain Google Analytics (GA4), Search Console, and Tag Manager for conversion tracking, and configure DNS/email authentication (SPF, DKIM, DMARC) for reliable deliverability.
Harden site security with firewalls, authentication protocols, and automated backups; use Claude and ChatGPT to accelerate page structuring and content development.
Lead and mentor team members on WordPress development and SEO best practices as Team Lead — promoted twice based on delivery.

Junior SEO & Web Development Executive 2021 – 2023

FT Solver | On-site

Started career learning WordPress fundamentals — page building, basic theme customization, and content publishing.
Assisted with on-page SEO tasks: metadata, heading structure, and internal linking under senior guidance.
Supported keyword research and competitor research using SEO tools, building foundational SEMrush/Ahrefs proficiency.
Gained early exposure to technical SEO housekeeping — sitemaps, basic schema, and site health checks.

Freelance & Independent Projects

Alongside full-time work, delivers remote WordPress, SEO, and automation projects for independent and referral-based clients. Client and project names withheld per confidentiality agreements — full case studies with real metrics and screenshots: usama-portfolio.pages.dev

Manage and optimize a long-running informational WordPress website in the government benefits space, including schema markup and precise JSON-LD edits for on-page SEO.
Design and build WordPress/Elementor websites for independent clients across niches including local services, product review/affiliate publishing, and informational content — handling on-page SEO, page speed, and technical setup end-to-end.
Develop "backlink-pro," a multi-tier automated backlink-building system in Python (Playwright, SQLite, PyWebview) covering account creation, CAPTCHA solving, email verification, and content generation across multiple campaign nodes.
Configure hosting-level email infrastructure (cPanel, IMAP, SPF/DKIM/DMARC) to support automation and outreach systems.
Produce formatted Word and PDF deliverables (Node.js, docx library; Python ReportLab) for structured content and assessment documents.

Profile

Core Skills

Professional Experience

Freelance & Independent Projects

Education & Certifications