I WIRE THE PARTS OF THE WEB THAT SEARCH ENGINES TRUST — THEN MAKE IT LOAD.

Long-running informational site covering government grant/benefits status information for a large public audience. Most of the work is unglamorous — structured data hygiene and page-speed discipline, not redesigns.

• schema markup management across the site
• precise json-ld edits — added datePublished / dateModified fields
• continuous indexing + core web vitals monitoring

the datePublished edit sounds trivial. getting two fields into a live json-ld block without disturbing anything around them is the actual work — this is what a 100/95/100/100 pagespeed score looks like in practice.

WordPress + Elementor build for a home-services referral network. The job was architecture as much as design — one template had to hold up across fifty state pages and dozens of service pages without collapsing into duplicate-content spaghetti.

• full page architecture across service + location templates
• on-page seo (metadata, heading hierarchy, internal linking) at scale
• lead-capture funnel wired into the front end

each state page needed its own intro copy, not a templated city-swap — the fastest way to get flagged for duplicate content across fifty pages at once.

Long-form WordPress build targeting a high-volume, competitive Spanish-language search term. Structured as a real reference document — jump navigation, an embedded validator tool, FAQ schema — not a thin content page chasing one keyword.

• full elementor build incl. embedded validator tool
• topic-cluster structure across 20+ internal sections
• faq schema + metadata tuned for a non-english market

wrote the long-form guide in plain spanish first, seo pass second — a translated-sounding intro undercuts trust before a single metric moves.

Built to remove the manual grind of backlink outreach — account creation, verification, and content, automated across a fixed number of nodes per campaign, with a desktop control panel over it.

• python + playwright for browser automation
• sqlite for campaign/node state, pywebview for the control panel
• captcha solving — capsolver primary, 2captcha fallback
• 35 nodes per campaign, content generation built into the pipeline

planned to use plus-addressing (name+tag@domain) for verification inboxes. some providers strip the +tag before delivery — verification mail vanished silently. swapped to a catch-all mailbox on a dedicated domain instead. cost a day of quiet debugging.

Supporting on-page structure for a review publisher spanning nine-plus categories. The challenge is keeping a fast-growing catalogue indexable without it turning into an seo landfill. Search Console tracking on this property was only set up in August 2026, so the numbers below are early — first days of data, not a mature baseline.

• category architecture + internal linking at catalogue scale
• technical housekeeping on a frequently-updated content library
• search console monitoring set up to track early indexing

a "best-of" page and a single-product review want different internal linking logic — treating them the same is an easy way to have them compete with each other instead of the competition.

A utility/tool platform localized across nine-plus language versions from launch, built to capture search intent across multiple markets simultaneously rather than bolting on translations later.

• multi-locale page structure (it, pt-br, el, es-mx, fr, es-es, de, pl + more)
• on-page seo tuned per locale, not machine-translated metadata
• performance monitored per-locale via search console

localized top-level pages are already outperforming the primary version in some markets within the first few months — worth watching over the next quarter.

Local SEO support for a home inspection business, managing the Google Business Profile rather than just the website — the ranking factors that matter for a local service business live as much in the profile as in on-page work.

• profile optimization — categories, services, photos kept current
• review generation support — 5.0 rating across 16 reviews
• 301 customer interactions tracked through the profile to date

for local service businesses, the google business profile often drives more calls than the website itself — treating it as a secondary asset instead of the primary one is a common mistake.